Fred Jordan, CEO of AlpVision, explains the company's invisible cryptoglyph authentication technology, which embeds security patterns into packaging varnish. This method enables secure verification through smartphones without altering the packaging's appearance.
Jordan describes how the connected packaging solution is environmentally friendly by integrating security features directly into varnish coatings, avoiding extra materials. The authentication can be detected easily via smartphone, combining convenience with protection.
The technology is versatile and applicable across various industries, helping brands protect their products while supporting sustainability initiatives.
"From enhancing recyclability with deinking primers to enabling mono-material structures and fiber-based solutions, these trends are driving eco-friendly packaging forward."
Discover how Siegwerk’s circular coatings contribute to sustainable packaging by improving recyclability and facilitating compostability. These innovations focus on optimizing materials for reuse and environmental impact.
Mark Kingston, Marketing Manager at Spectra Packaging, discusses using prevented ocean plastic (POP) in personal care packaging. The approach combines aesthetic value, tactile quality, and an environmental benefit to consumers.
"We discuss the visual appeal, texture, and environmental benefit of prevented ocean plastic in personal care packaging."
Author's summary: AlpVision’s invisible cryptoglyph technology offers a secure, eco-friendly packaging authentication method, while industry trends focus on functional coatings and sustainable materials to boost recyclability and reduce environmental impact.