Exclusive: Dakota Johnson’s First Valentino Ad Campaign Unveiled
Campaign Details
Dakota Johnson appears in her inaugural Valentino ad campaign promoting the Cruise 2026 collection. The campaign features a cast including Tate McRae, Marisa Berenson, Dev Hynes, Anne Imhof, and Devon Teuscher.
Campaign Visuals and Setting
Photographed by Marili Andre, the images depict Johnson in various intimate scenes within luxurious interiors, such as cuddling on a bed, lounging on the floor or sofa, evoking a tranquil moment before sleep. The campaign is titled “Nocturne”.
Behind the Scenes and Collaborations
Johnson is shown busy on a phone, likely communicating with Valentino’s creative director, Alessandro Michele, who wanted her to join the brand, following her longstanding support since his Gucci days. Last month, Valentino named her a global brand ambassador.
Johnson’s Remarks
“Nothing brings me more joy than collaborating with people I love, admire and respect. I am so grateful and happy to join the Valentino family. Alessandro is one of the most inspiring people I know, and I’m honored to be with him again.”
Author’s Summary
Dakota Johnson stars in her first Valentino campaign for Cruise 2026, featuring a diverse cast in intimate, elegant scenes, highlighting her collaboration with Alessandro Michele and her new role as a global ambassador.