Paramount Australia Launches Advanced Contextual Advertising Suite
Paramount Australia has introduced a comprehensive Contextual Advertising Suite, reinforcing its leadership in Connected TV (CTV) innovation. The suite includes the new products Own the Moment and Contextual Ads featured in the show Big Brother.
Technology Behind the Suite
This advertising solution leverages KERV.ai’s advanced scene-level intelligence combined with FreeWheel’s video ad serving technology. This integration allows advertisers to deliver targeted ads precisely when the action is happening, enhancing viewer engagement with relevant content.
Complete Suite Offering
Own the Moment and Contextual Ads complement Paramount Australia’s existing offering, Pause to Shop, creating a full suite that transforms advertiser connections with audiences by aligning premium content with contextual relevance.
“Advertisers have always understood the power of premium content – now we’re giving them unprecedented precision in how they harness it,” said Rod Prosser, Chief Sales Officer, Paramount Australia.
“By combining advanced technology with the power of content, we deliver meaningful, measurable connections between brands and audiences. We’re proud to be setting the pace globally in contextual advertising on Connected TV.”
Di Ho, National Digital Sales Director, Paramount Australia, stated: “Contextual advertising powered by advanced technology isn’t a future promise, it’s here, and Paramount is leading the way.”
Summary
Paramount Australia’s new contextual advertising suite uses cutting-edge technology to offer advertisers precise, relevant engagement opportunities within premium CTV content.