Why Is DraftKings Stock Surging Today?
DraftKings and Walt Disney Co. have reportedly signed a new multiyear deal. The agreement makes DraftKings the exclusive official sportsbook and odds provider for Disney’s ESPN beginning in December 2025.
Following the announcement, DraftKings (DKNG) shares rose nearly 3% in early trading. A complete integration of DraftKings’ entertainment products across ESPN’s ecosystem is scheduled for 2026.
“Fans will be able to enjoy betting features and access to offerings including DraftKings’ sportsbook, daily fantasy, and DraftKings Pick6 at launch,” ESPN stated.
Investor sentiment toward DraftKings turned bullish according to Stocktwits data, with message volumes reaching high levels compared to the previous day.
ESPN noted that DraftKings will power a dedicated betting section within the ESPN app, providing users with promotional offers tied to ESPN Unlimited, the network’s new direct-to-consumer platform.
Financial details of the DraftKings–ESPN deal remain undisclosed. ESPN further mentioned that its ESPN BET brand will pivot into a sports betting content hub, featuring DraftKings Sportsbook integrations and anchored by the show ESPN BET Live.
Earlier, Penn Entertainment and ESPN mutually agreed to end their exclusive U.S. online betting partnership, effective December 2025, clearing the way for this new collaboration.
Author’s Summary
DraftKings stock climbed after ESPN announced a major partnership making DraftKings its exclusive betting provider, integrating features across ESPN platforms starting in 2025.