Thailand's New "Amazing Thailand" Campaign
Thailand has launched a new "Amazing Thailand" campaign, focusing on wellness and sustainability, amidst a 7.4% drop in international arrivals.
The Tourism Authority of Thailand (TAT) aims to redefine luxury through wellness, sustainability, and authentic cultural experiences with its "Unforgettable Experience: Healing is the New Luxury" initiative.
Healing is the New Luxury
This campaign promotes Thailand as a global leader in mindful travel, encouraging visitors to slow down and reconnect, finding personal renewal through travel.
- Promotes wellness and sustainability
- Authentic cultural experiences
- Emotional and environmental wellbeing
The campaign reflects TAT's vision for the country's tourism industry, shifting from material luxury to emotional and environmental wellbeing.
Author's summary: Thailand's new campaign focuses on mindful travel.