Home Health Providers Rethink Referral Strategies
Referrals are home health providers’ “lifeblood” – but the referral landscape has become increasingly challenging, requiring providers to restrategize and differentiate themselves.
To thrive in a rapidly evolving referral landscape, including the rise of Medicare Advantage and reimbursement pressures, providers are forced to accept different patient populations and find ways to stand out to potential referral partners.
Referrals are home health providers’ “lifeblood”
According to Rexanne Domico, president and CEO of Interim HealthCare, the referral landscape has transformed, in part, through increased automation that drives referrals to specific providers.
Overall, it’s become more difficult for providers to forge relationships.
Author's summary: Home health providers must adapt to changing referral landscape.