The End of Eurobike? Who Will Lead the Bike Industry Now?
The bike industry is at a crossroads, with one of its last big symbols, Eurobike, starting to crumble.
Eurobike tried to juggle three worlds at once: industry showcase, dealer order platform, and consumer festival, but became a little bit of everything and not enough of anything.
Too many compromises and too little clarity led to no true identity, resulting in structural issues and growing alienation from major brands.
The two most influential German associations, ZIV – Die Fahrradindustrie and Zukunft Fahrrad, have pulled the plug on their cooperation with the fair.
After years of structural issues and growing alienation from the major brands
Author's summary: Eurobike faces challenges.