Waitrose Reimagines Print to Stay at the Forefront of Food Culture
Waitrose is relaunching its print magazine and introducing a food content studio to make food "attainable" and celebrate the full shopping experience.
The Waitrose Food magazine, which has been on shelves for over 25 years, is being redesigned to reflect changes in food culture and inspire a new generation of foodies.
make food "attainable"
In partnership with Dentsu Creative, the new magazine aims to be more accessible to everyday cooks, launching on October 30.
According to Murray Stevens, Head of Creative and Content at Waitrose, the magazine is a "key part" of the brand's content and is "hugely cherished" by its readers.
Author's summary: Waitrose reimagines print magazine.