For local service businesses, “traffic” doesn’t pay payroll. Daniel Alexandrov built his agency, Solid Root Digital, around that unglamorous truth—and turned SEO into an operating system for steady demand.
As founder and CEO of Solid Root Digital, Canada-based marketer Daniel Alexandrov has carved out a focused niche: helping home-service SMBs, such as plumbers, HVAC pros, roofers, and electricians, turn Google into their most reliable source of demand.
His approach is pragmatic, combining Local SEO, Local Services Ads (LSAs), and PPC, with a non-negotiable focus on tracking results to revenue. His clients are located across North America, not just locally.
If clicks don’t become booked jobs, it’s just vanity traffic.
Author's summary: Daniel Alexandrov's agency helps small brands scale with SEO.