Ghost Posts on Threads: A Strategic Move or Just a Trend?
The Threads app, developed by Instagram, has introduced a new feature that allows users to create posts that disappear after 24 hours.
To create your first ghost post, you can follow the provided instructions. This update brings disappearing content to the Threads app, a feature already available on other social media platforms.
However, Threads adds its unique twist to this concept, which may encourage user adoption. Additionally, you can also learn how to blur text on Threads to hide spoilers.
Disappearing Content: Not a New Concept
The idea of disappearing content is not new to social media. Facebook and Instagram already feature Stories: photos and videos that expire after 24 hours and are displayed separately from the main feed.
- Facebook features Stories and disappearing messages in private conversations.
- Instagram offers Stories, disappearing messages, and Quicksnaps in DMs, which disappear instantly after being seen.
The concept of disappearing content isn’t new to social media.
Author's summary: Threads app introduces disappearing posts.