Netflix Experiments with Vertical Video
Netflix CTO Elizabeth Stone announced that the company is experimenting with vertical video to explore new content types.
Netflix isn't trying to be TikTok
Stone noted that Netflix doesn't aim to compete directly with apps like TikTok, but rather wants to take advantage of the mobile platform in various ways.
- Offering a broader variety of content
- Providing "something more snackable" for consumers
Author's summary: Netflix experiments with vertical video for new content types.