Mirror's founder is back with a new 'connected screen' startup: a gaming device called 'Board' | TechCrunch

Mirror's Founder Launches New Gaming Startup

Brynn Putnam, founder of connected fitness startup Mirror, has unveiled a new startup called Board, a gaming device that combines elements of board games and video games.

After selling Mirror to Lululemon for $500 million in 2020, Putnam has created a tech-powered gaming console that offers a unique gaming platform for friends and family to gather around.

The game board itself is a screen that recognizes touches, gestures, as well as physical objects.

Putnam unveiled Board for the first time at the TechCrunch Disrupt 2025 conference in San Francisco.

Author's summary: Founder of Mirror launches new gaming startup Board.

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TechCrunch TechCrunch — 2025-10-28