Shift to Experience-Led Tourism
Skyscanner's 2026 Travel Trends report reveals a shift towards experience-led travel driven by personal interests.
The report, based on surveys of over 20,000 global respondents, identifies trends relevant to hospitality and visitor experience operators.
- Hotels are becoming destinations in themselves.
- 61% of Gen Z respondents chose travel destinations based on accommodation, prioritizing design and narrative over proximity to landmarks.
Travel booking platform Skyscanner has published its 2026 Travel Trends report.
Author's summary: Skyscanner reports a shift to experience-led tourism.