Ever noticed how some printed materials just look… off? The brochure where the company’s signature blue looks more like a sickly green, or the product catalog where skin tones make everyone look like they’ve been living underground for months.
The truth is, modern production printing isn’t just about getting ink on paper anymore. It’s become this delicate balance of three critical elements that can make or break your business reputation.
Let’s talk about why colour accuracy, automation, and speed have become the holy trinity of production printing.
Modern production printing isn’t just about getting ink on paper anymore.
Author's summary: Colour accuracy is key.