Emcure Pharma's Wellness Arm Arth Partners with MS Dhoni
Arth by Emcure, a wellness brand from Emcure Pharmaceuticals, has partnered with former Indian cricket captain MS Dhoni for its new campaign titled "So Jao".
The campaign aims to raise awareness about the importance of sleep and holistic well-being, highlighting the critical role of rest in maintaining physical and mental health.
Through this initiative, Arth by Emcure seeks to highlight how quality sleep contributes to productivity, emotional balance, and overall vitality.
In the campaign film, M.S. Dhoni appears in a relatable setup, encouraging people to “slow down” and give their bodies the rest they deserve for better focus and health.
The campaign comes at a time when sleep deprivation is emerging as a widespread concern among working professionals and youth.
Author's summary: Emcure partners with MS Dhoni.