Canada’s Lululemon Partners With National Football League
Canada’s Lululemon Athletica (LULU) is partnering with the National Football League (NFL) in a new apparel deal.
Lululemon will launch an apparel collection for all 32 NFL football teams.
- The collection, which will launch on Oct. 28, includes both men’s and women’s NFL apparel and accessories.
Lululemon has been pushing more into sports apparel, striking partnerships with the NHL and signing endorsement deals with professional athletes.
Author’s summary: Lululemon partners with NFL for new apparel deal.