Temu's Efforts to Combat Design Copycats
E-commerce giant Temu has collaborated with the greeting card industry to expedite the removal of designs that infringe intellectual property (IP) rights.
Publishers and design businesses have expressed concerns over the growing availability of copycat designs on online marketplaces. Following advocacy from the Greeting Card Association (GCA), Temu is introducing new software to bulk-identify and remove plagiarized designs from its platform.
This initiative is part of Temu's broader IP protection program, which includes the Brand Guardian Initiative, launched in April 2024. The program aims to help brands protect their IP and provide customers with more confidence in the authenticity of their purchases.
Amanda Fergusson, the GCA's CEO, noted that members have not only suffered financial losses but also had to invest significant time to protect their IP.
Author's summary: Temu fights design copycats with new software.
- Temu introduces new software to identify and remove plagiarized designs.
- The Brand Guardian Initiative helps brands protect their IP.
- Collaboration with the greeting card industry aims to expedite removal of infringing designs.