Unity enters the DTC race and HoYoverse's next big game | Week in Views

Unity Enters the DTC Race and HoYoverse's Next Big Game

The Pocketgamer.biz team discusses the highlights from the headlines this week, delivering the stories behind the stories.

The games industry moves quickly, but some stories are worth a closer look. This weekly digest allows the team to share their thoughts and delve deeper into interesting topics in mobile gaming.

Unity's Entry into DTC

One of this year's biggest industry trends has been regulation and direct-to-consumer sales. Unity has now entered the DTC game with cross-platform "unified digital stores".

As previously discussed, publishers have already been making significant revenue from web stores. Unity's move comes just ahead of the US Google Play store opening up to alternative payments, unless the Supreme Court grants a stay.

Unity gets into DTC with cross-platform "unified digital stores"

Author's summary: Unity joins the DTC market with a new cross-platform store.

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Pocket Gamer.biz Pocket Gamer.biz — 2025-10-26