How Geography and Demographics Shape Views on Sustainability
Mississippi State University researchers have published studies on how geography and demographics affect U.S. florists’ sustainability views.
Two new studies by researchers at Mississippi State University highlight how professional florists across the U.S. view environmentalism and adopt sustainable floral design practices, with results showing that both geography and demographics play important roles in shaping perspectives.
The research examined florists’ perceptions of environmental issues and their use of eco-friendly practices such as reducing floral foam, sourcing local flowers, and minimizing single-use plastics.
Findings from the geographical analysis revealed that regional differences influence how sustainability is prioritized within the floral industry, with some areas showing stronger adoption of environmentally conscious practices than others.
Author summary: Researchers study florists' sustainability views.