The author finds it cruel when the Carolina Hurricanes and Colorado Avalanche celebrate their origins from the Hartford Whalers and Quebec Nordiques.
turning around and milking that nostalgia for jersey sales will always feel a bit like dunking on people who got screwed over by their owners and the league
This practice is considered cruel because it rubs in the fact that fans of relocated teams no longer have an NHL franchise.
Author's summary: NHL teams exploit nostalgia.