Piyush Pandey, who made Cadbury & Fevicol household names, dies at 70—5 ads that made India laugh, cry, celebrate | Today News

Piyush Pandey: Legendary Adman and Padma Shree Awardee

Piyush Pandey, the renowned adman and Padma Shree awardee, passed away at 70, leaving behind a legacy of transforming Indian advertising into emotionally resonant storytelling.

Born in Jaipur, Pandey is survived by his wife, Nita Pandey. He joined Ogilvy India in 1982 and stood as the face of the agency and Indian advertising for over four decades.

Transforming Indian Advertising

Pandey revolutionized the industry by crafting campaigns that spoke to every Indian, rooted in emotion and cultural nuance, in a world previously dominated by English.

Top 5 Unforgettable Campaigns

Pandey's work gave Indian advertising its distinct voice and soul.

Author's summary: Piyush Pandey, legendary adman, passes away at 70.

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Mint Mint — 2025-10-24