Piyush Pandey was hesitant to work on ‘Ab ki baar, Modi Sarkar’ slogan, but 20 minutes changed everything | Today News

Piyush Pandey: The Advertising Legend Behind "Ab ki baar, Modi Sarkar"

Piyush Pandey, a renowned advertising executive and Padma Shri awardee, passed away on Friday after battling an infection.

He was the mastermind behind prominent marketing campaigns for brands like Fevicol, Cadbury, and Asian Paints.

"Fevicol ka jod toot gaya" (The world lost its glue today)

Prime Minister Narendra Modi offered his condolences, praising Pandey's creativity and contributions to the world of advertising.

Shri Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising and communications.

Pandey is also known for creating India's most famous political slogan, "Ab ki baar, Modi Sarkar."

Author's summary: Piyush Pandey, a legendary advertising executive, passed away.

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Mint Mint — 2025-10-24