ATM By Anthony Tony Melillo Opens Soho Store As Part Of Brand Reboot
The brand, launched in 2012 by former editor and stylist Tony Melillo, is moving into its reboot era in pursuit of the perfect T-shirt.
Tony Melillo's obsessive search for the best-fitting and best-quality T-shirt led him to launch his namesake brand, ATM by Anthony Thomas Melillo, in 2012.
"The brand needed a reboot. We hadn't raised our prices since 2012,"
Melillo said, partnering with friend and business associate, Steve Madden, to achieve this new era of growth, which includes a new retail space in Soho.
Author's summary: ATM brand reboots with Soho store.