UK consumers have identified luxury brand websites and AI agents as the channels providing the best high-quality product information, according to new research from Akeneo.
Akeneo, the Product Experience (PX) company and leading provider of Product Information Management (PIM) solutions, found that 68% of UK shoppers say luxury retailers provide the best product information.
Luxury brand websites and AI agents are the top sources for product information.
Author's summary: UK shoppers prefer luxury brand websites and AI agents for product information.