Taylor Swift's Business Savvy
Taylor Swift's new album, "The Life of a Showgirl," has set a record for first-week sales, selling over four million album units.
"I'm not a bad b*tch" - Taylor Swift, "Eldest Daughter"
Swift's team has capitalized on the growing popularity of vinyl and CDs, an "unexpected byproduct of streaming," according to Spencer Kornhaber of The Atlantic.
- "Sweat and Vanilla Perfume Portofino Orange Glitter"
- "The Shiny Bug"
- "Baby, That's Show Business"
These are just three of the 30-plus album variants released for "The Life of a Showgirl," with a total cost of approximately $868 to buy all of Swift's offerings.
Author's summary: Taylor Swift's business strategy pays off.