Townsville North Queensland Launches Largest-Ever Tourism Campaign
Townsville Enterprise, in partnership with various government and tourism bodies, has launched a 12-month marketing program targeting travelers in Queensland, Sydney, and Melbourne.
- Outdoor advertising
- Digital and social media
- PR activations
- Influencer partnerships
- Promotions with major brands, including Paramount, Jetstar, and Qantas
The campaign focuses on the region's innate ability to deliver real and authentic experiences that are memorable and unparalleled.
The 'Up for Unexpected' brand campaign features TV host Scott Hillier and aims to showcase the region's unique experiences.
Author's summary: Townsville launches largest tourism campaign.