Disney+ and Hulu Cancellation Rates Doubled Amid Jimmy Kimmel Suspension Saga
Disney+'s churn rate increased from 4% to 8%, while Hulu's climbed from 5% to 10% in September.
According to Antenna, Disney+ had 2.18 million sign-ups, while Hulu had 2.1 million sign-ups. However, Disney+'s monthly churn rate jumped from 4% to 8%, and Hulu's increased from 5% to 10%.
- Disney+: 2.18 million sign-ups, 8% churn rate
- Hulu: 2.1 million sign-ups, 10% churn rate
An Antenna spokesperson reported estimated cancellation volumes of 3 million for Disney+ and 4.1 million for Hulu, compared to the previous three-month averages of 1.2 million and 1.9 million, respectively.
No comment from the services.
Author summary: Disney+ and Hulu cancellation rates doubled.