Startup Elavi Focuses on High-Protein Brownies
Elavi, a better-for-you snack startup, has experienced strategic growth since its DTC origins in 2022, expanding into major retailers like Costco and Whole Foods in Southern California.
The company has decided to revert to DTC from retail to focus on a new SKU with broader appeal, specifically its high-protein brownies, which have attracted attention from consumers and large retailers.
Sometimes one step back can allow for two steps forward.
- Elavi's flagship cashew butters initially caught the attention of Costco in Southern California after their debut in 2022.
- By transitioning the cashew butters back to online-only, the company can focus on its high-protein brownies.
Author's summary: Elavi prioritizes high-protein brownies.