‘It’s supposed to be big’: Can Victoria’s Secret crack the fashion show formula?

Can Victoria's Secret Crack the Fashion Show Formula?

The Victoria's Secret fashion show returns for the second time after its relaunch, promising to bring back the glitz and glam of the old format.

As the fashion industry strips back and conservatism rises, the lingerie brand's show aims to find its place in the cultural context of 2025.

It's supposed to be big

Commentators had wondered if the brand would stage a show in 2025, but internally, there was no question.

The show's return raises questions about the newfound role of a VS Angel in the current fashion landscape.

Author's summary: Victoria's Secret fashion show returns with a new approach.

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Vogue Business Vogue Business — 2025-10-15