Represent's Lessons from Scaling a Brand into a Legacy
Stefan Lewis, Represent's chief digital officer, shared the brand's journey at the Drapers Inner Circle Summit in London.
From a small graphic design project founded by two brothers, Represent has grown into a globally recognised label.
Speaking at the market-leading event for CEOs, founders and C-suites of fashion retail businesses, Lewis reflected on key strategies and lessons that shaped the brand's growth.
Author's summary: Represent's growth from a small project to a global label.