WPP and Google Partnership
WPP has announced a $400 million partnership with Google to enhance its AI capabilities.
The deal is part of new CEO Cindy Rose's plan to catch up with competitors and speed up campaign production.
create hyper-relevant campaigns in days, not months
- Infusing AI into services
- Integrated creative, production, media, experience and commerce
- Moving beyond traditional efficiency initiatives to unlock growth
Author's summary: WPP partners with Google to boost AI capabilities.