Titan Ads to Monetise TiVo OS in Europe
Titan Ads has been named as the strategic monetisation partner for TiVo OS across Europe, creating a single buying route to premium CTV inventory.
- Standardises formats
- Promises incremental reach with deduplicated audiences
- Frequency capping and access to proprietary segments
Outside the UK, Titan Ads will be the exclusive sales partner for TiVo OS ad inventory in selected European markets.
"This partnership with TiVo marks an important milestone for the CTV industry," said Tim Edwards, COO of Titan OS. "For too long, the market has been fragmented with too many platforms working in isolation. By combining forces, we are setting a new benchmark for collaboration – increasing efficiency for advertisers, improving the viewer experience, and paving the way for a more standardised future in Connected TV.
Author's summary: Titan Ads partners with TiVo OS for CTV monetisation.