DirecTV Introduces AI-Powered Screensaver Ad
Satellite TV provider DirecTV is partnering with Glance to launch a new "AI-commerce experience" screensaver mode, raising concerns about AI-powered advertising.
The new system, powered by Google Gemini, delivers dynamically adjustable "AI-powered content and commerce screensavers" to TVs during idle times, featuring an interactive on-screen AI avatar of the user.
The US-based television provider is planning on injecting a dose of AI-generated screensaver technology into your video feed, in what appears to be an all-new style of advertisement delivery.
- Partnership with Glance to roll out AI-commerce experience
- Powered by Google Gemini
- Features interactive on-screen AI avatar of the user
- Allows users to purchase and swap out virtual clothing, furniture, and more
Author's summary: DirecTV introduces AI-powered screensaver ads with Glance.