La Casa Del Formaggio Introduces Salvatore
La Casa Del Formaggio has launched its first snacking cheese, 100% Mozzarella Stretchy String Sticks, and is promoting it through the "Real Talk" campaign.
Created by Showpony, the campaign features a talking packet of cheese sticks named Salvatore, who has an Italian accent and a charming personality.
“The packet design is so iconic. The second we saw the amazing smile, we knew we had to bring it to life. Our collective ambition was to make creative as charming and fun as the cheese is delicious.” - Parris Mesidis, Showpony Executive Creative Director
The campaign aims to showcase the product in a fun and engaging way, with Salvatore doing the talking.
Author's summary: La Casa Del Formaggio launches snacking cheese.