More than Half of Gen Z Canadians Feel Pressured to ‘Fake’ Financial Stability: TD Survey

Financial Pressure on Gen Z Canadians

A recent TD survey reveals that more than half of Gen Z Canadians (53%) feel pressured to maintain a successful image on social media, despite struggling with financial instability.

Many young Canadians are anxious about their finances and feel conflicted about keeping up appearances, due to rising costs and low income.

Gen Z is under constant pressure to appear financially secure as soon as they begin their careers, while many are struggling behind the scenes with stress, debt and uncertainty,

said Kristy Irwin, Product Group Owner, Youth & Student. Nearly two in three (65%) Gen Z respondents believe they are falling behind their peers financially.

Author's summary: Gen Z Canadians face financial pressure and anxiety.

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Cantech Letter Cantech Letter — 2025-10-14