Enterprise Hits and Misses
This week, the debate revolves around agentic AI and real-time context versus B2B content strategy. Deloitte experienced an awkward AI moment, while OpenAI and AMD surprised markets.
Key Highlights
- Deloitte's AI mishap
- OpenAI and AMD's market surprise
- Fall event reviews and diginomica's road miles
Content Management and Personalization Debate
Content Management is dead and personalization is over
According to Contentstack, content management and personalization are no longer effective. The question remains, what replaces them? The author agrees with Contentstack's core premise, but seeks to deconstruct real-time context as the ideal end goal of content strategy.
The author wrote a short book, Reaching the informed B2B buyer, to explain why marketers are getting it wrong and what to do about it.
Author's summary: Exploring the future of content strategy and personalization.