Titan OS and Tubi Partner for Exclusive UK Ad Sales
Titan OS has secured a UK deal to sell Tubi's pre-roll and mid-roll ad inventory across connected TV, granting exclusive access to the streamer's premium AVOD slots.
The partnership makes Titan OS the exclusive sales partner for Tubi's UK CTV inventory, with campaigns brought to market via its in-house team and SSP partners. The two companies will also pool data from Tubi and Titan OS-powered Philips and JVC TVs to target and measure campaigns.
Tubi says it now reaches more than 100 million monthly active users globally and launched in the UK in 2024.
Titan OS pitched the tie-up as a way to "unlock the full potential of AVOD," while Tubi said the arrangement keeps its audiences "100% addressable" for advertisers.
- Titan OS is now a key UK gateway to Tubi's ad supply on CTV.
- The move extends Titan OS' role as a data-led sales house for third-party streaming inventory.
Author's summary: Titan OS partners with Tubi for exclusive UK ad sales on CTV.