DC Surpasses Marvel in Quality and Identity
DC is currently outperforming Marvel in terms of book quality, and the reason is obvious. Both DC and Marvel are experiencing success with their new alternate universe storylines.
Notable runs include Joe Kelly's The Amazing Spider-Man and Al Ewing's Mortal Thor for Marvel, and Matt Fraction's Batman and Joshua Williamson's Superman for DC. While both companies are innovating and exciting fans, DC is leading in terms of quality and identity.
DC is kicking Marvel's butt right now.
This assessment is not based on sales, as the top comic books sold per month are split fairly evenly between the two companies.
Author's summary: DC is beating Marvel in book quality.