Iceland Foods is trialing aisle-roaming robots as part of its retail media push. The automated machines roam shop floor aisles and can display physical products, promote store offers, and support other commercial activities within the store environment. The trials aim to explore how roaming robots can enhance in-store messaging, improve product visibility, and potentially drive engagement with shoppers.
Key points:
- The robots navigate across store aisles to present products and offers.
- They function as a new channel for retail media within Iceland Foods’ stores.
- The trials assess effectiveness in promoting promotions and raising product visibility.
Quotes:
- “The automated machine roams shop floor aisles, and can be used to display physical products, promote store offers or ...” (context suggests broader promotional capabilities tested during the rollout).
Summary: Iceland Foods is testing roaming in-store robots to boost product display and promotional messaging as part of a broader retail media strategy.
Author’s note: This summary preserves the core facts from the report while ensuring clarity and readability for a general audience.
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