While Black Friday today attracts large crowds of shoppers, Iowa's small business owners are encouraging customers to focus on them. They emphasize that small businesses form the backbone of the economy.
Small businesses create jobs, foster community connections, and often offer unique products and services compared to larger retailers. Supporting these enterprises helps sustain local economies and promotes economic diversity.
"Our small businesses are vital to the local economy, providing essential services and employment," said a representative of a local business group.
Amid the hustle of Black Friday deals, shoppers are reminded to balance their spending by visiting small, locally owned stores. This support not only benefits individual store owners but also strengthens the wider community.
Supporting local businesses ensures continued economic growth and a vibrant community fabric for Iowa.