Nationally, turkey prices have fallen by more than 16% this year, according to the American Farm Bureau Federation’s 40th annual Thanksgiving dinner survey, while local independent producers are maintaining steady pricing as the holiday approaches. (KTTC)
“Turkey prices are down more than 16% nationally this year, according to the American Farm Bureau’s 40th annual Thanksgiving dinner survey, but local independent producers say you couldn’t raise a turkey for the price they are being sold at.”
The average cost of a 16-pound frozen turkey at grocery stores this year is $21.50, about $4.17 less than 2024, moving from $25.67 in 2024 to $21.50 in 2025.
Butterball CEO Jay Jandrian expressed optimism that the industry can help families with lower turkey prices this year, stating, “And fortunate that we can help pass on a real value to the consumer in such an important meal of the year for them.” Some retailers reportedly compare current prices to levels from five years ago.
Ferndale Market, a third-generation family turkey farm in Cannon Falls, has kept prices near last year’s levels. Owner John Peterson noted, “We are really proud that our price is about what it was last year, very steady with last year.” Marketing and Communications Manager Katie Peterson added: “Fresh turkeys are about $3 per pound, and we sell them by the two-pound range, so 12 to 14 pounds. Then our frozen turkeys $2.29 per pound.”
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Source: KTTC reporting on the American Farm Bureau Federation survey and quotes from Butterball and Ferndale Market representatives.
Author’s summary: National price declines contrast with steady local pricing, underscoring a diverse market where consumers may find both lower bulk costs and stable local options for Thanksgiving poultry.