West Coast Eagles Secure Four-Year Deal with Allianz Australia
The West Coast Eagles have entered a four-year partnership with Allianz Australia as a Platinum Partner, supporting the club’s AFL, AFLW, and Wheelchair football teams. This marks Allianz’s first major sporting sponsorship in Western Australia, reflecting its commitment to enhancing community programs across the country.
Club and Sponsor Statements
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our club’s values and identity,” said West Coast Eagles CEO Don Pyke.
He added that Allianz’s backing will strengthen the club’s AFL, AFLW, and Wheelchair football programs while supporting broader community efforts.
“Allianz has a long history of supporting sport and promoting the power of sport in uniting communities,” said Allianz managing director Richard Feledy.
Brand Visibility and Community Engagement
- Allianz branding will be featured on the neckline of the Eagles’ AFL guernseys, training gear, media backdrops, and in-game signage at Optus Stadium.
- From 2026, Allianz will be the shorts partner for the AFLW team and a major partner of the Wheelchair team.
- The partnership will kick off with a community initiative supporting Foodbank WA's Give a Feed appeal, which provides Christmas hampers to families in need.
- Allianz will sponsor 1,000 hampers, while Eagles players and staff will volunteer to help distribute them before Christmas.
Author's Summary
This sponsorship strengthens the West Coast Eagles' sporting programs and community outreach, with Allianz playing a pivotal role both on and off the field.
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