Canada Soccer and Infinity Announce Music Ambassadors with First Wave of Perfect Pitch Contributors
Alessia Cara, Charlotte Cardin, Loud Luxury, Nelly Furtado, The Tragically Hip, and Zeds Dead have united under the creative direction of Grammy-winning producer Boi-1da. Together, they form the first wave of contributors to Perfect Pitch, a project celebrating the diversity and musical richness of Canada.
Perfect Pitch: A Cultural and Philanthropic Collaboration
Developed over several months and led by executive producer Boi-1da, Perfect Pitch blends genres, cultures, and communities that represent modern Canada. The upcoming album, planned for release ahead of next summer’s FIFA World Cup, will feature new music, reinterpretations, and collaborations from some of the country’s most iconic talent.
"Perfect Pitch is a philanthropic initiative that will benefit the Canada Soccer Foundation, supporting programs that empower youth, remove barriers to participation, and strengthen Canada’s National Teams on the world stage."
Through joint efforts with Infinity, the project seeks to expand cross-promotion and engagement across entertainment and cultural platforms globally, enhancing the visibility of Canada Soccer’s brand beyond sports.
Infinity’s Role and Global Reach
Headquartered in Toronto and operating internationally, Infinity is a full-service music and entertainment company specializing in project management, record labels, talent representation, and strategic partnerships. The company collaborates with artists, brands, and organizations to turn creative ideas into impactful global initiatives.
In the following months, Canada Soccer and Infinity plan to reveal additional participating artists, new song releases, and promotional activities tied to the Perfect Pitch project.
Author’s Summary
The Perfect Pitch initiative unites leading Canadian artists under Boi-1da to support youth empowerment and elevate Canada Soccer through music and cultural outreach.