Elf Beauty Q2 Sales Rise 14%
Elf Beauty reported a 14% increase in net sales year-on-year, reaching $343.9 million in the second quarter of fiscal 2026. This quarter includes the first results from Rhode, which Elf acquired just before its Q1 earnings in August.
Company and Brand Highlights
“Our Q2 results, which included 140 basis points of market share gains for our namesake Elf brand and a record-breaking launch of Rhode in Sephora North America, are a continuation of the consistent, category-leading growth we’ve delivered over the past 27 quarters,” said Tarang Amin, Elf Beauty chair and CEO.
He added, “We remain confident in our strategy to grow market share and capitalize on the significant whitespace ahead of us.”
Revenue Breakdown
- US revenues increased by 18% in Q2.
- International revenues rose by 2%.
Rhode Brand Performance
CFO Mandy Fields highlighted Rhode as a major contributor to growth in an interview with Vogue Business, emphasizing its successful Sephora launch.
“The launch was [by far] the second best launch that they’ve had in North America, which is incredible to see,” Fields said. “Rhode continues to have momentum behind it.”
Elf expects Rhode to add $200 million to net sales from August through March post-acquisition. On an annual basis, Rhode's sales are projected to reach $300 million for the fiscal year, marking a 40% year-on-year increase.
Summary
Elf Beauty’s sustained growth is largely driven by the integration and strong performance of its new Rhode brand, with both domestic and international markets contributing to positive revenue trends.
Author’s Note
Elf Beauty’s strategic acquisition of Rhode and successful market expansion underpin its continued sales momentum and confidence in future growth.