Fast food chains across the U.S. are facing difficulties, whether due to consumers opting for healthier choices or rising meal costs. This trend has recently impacted one of the country's most iconic fast food brands.
2025 has been challenging for the fast food industry, with major chains like Jack-in-the-Box and Starbucks closing hundreds of stores. Others, including KFC, Del Taco, and Pizza Hut, have reported declines in sales.
Following a tough 2024 for sit-down restaurant chains, which saw several companies go bankrupt within months of each other, Wendy's has now announced store closures as well.
Interim Wendy's CEO Ken Cook revealed during the company's Q3 earnings call that the chain plans to close a "mid single-digit percentage" of its locations, according to CNN. With just over 5,900 U.S. stores at the end of 2024, this suggests around 300 closures could be forthcoming.
This move follows a smaller reduction in 2024, when Wendy's shut down 140 locations.
Ken Cook stated, "Wendy's as a whole is healthy, and a smaller percentage of underperforming stores were dragging down the brand."
The company is also focusing on renovating stores and integrating new technology to boost sales in weaker locations.
Overall, these efforts aim to strengthen the brand and improve performance across the chain.
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