Whether introducing new AI technologies, planning growth strategies, or onboarding employees at scale, company culture remains central to success. At UNLEASH World 2025, HR leaders explored how culture acts as a foundation for HR’s transformation.
Defining company culture is challenging, especially during times of change when traditional methods no longer suffice. Leaders from McDonald's, Sanofi, IKEA, Lloyds Banking Group, and Hermès shared insights on nurturing and safeguarding culture in a dynamic environment.
Discussions highlighted how companies are embedding culture throughout their organizations while embracing AI. Bringing employees along in AI adoption is key to maintaining a cohesive workplace culture during technological shifts.
HR is reinventing itself, with company culture at its core, whether addressing AI integration, shifting strategic plans, or managing accelerated growth. Passionate HR leaders emphasized the vital role culture plays during change and how to align it effectively with strategy for the future of work.
“It’s pretty evident that where we are in work right now, there’s a lot changing,” said Bruce Daisley, stream host and workplace culture expert, as he opened the HR Reinvention sessions. He stressed the importance of bringing “joy back to our cultures.”
This call to reinvigorate workplace culture underscores the challenges and opportunities HR leaders face in today’s evolving environment.
Summary: HR leaders at UNLEASH World 2025 emphasized that company culture remains crucial in navigating change, ensuring AI adoption, and driving alignment between culture and strategy in HR’s ongoing transformation.
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