Dubai-based Jumeirah Launches Capsule Collection with Designer Bouguessa
Luxury and leisure merge in the Gulf as Jumeirah, a Dubai-based hotel group, announced a debut capsule collection in collaboration with designer Faiza Bouguessa. The collection, named Jumeirah Heritage Club, launched on Thursday, November 6, featuring a partnership with Dubai’s fashion house Bouguessa.
Collection Inspiration and Availability
Drawing inspiration from coastal nostalgia and a deep sense of belonging, the collection captures the textures, colors, and shapes reminiscent of the region's iconic coastal spots. It is available for purchase worldwide.
About Jumeirah Hotel Group
- Founded in 1997, Jumeirah is among the world's top luxury hotel and resort chains.
- Owned by the Al Maktoum family, rulers of Dubai.
- Manages approximately 30 properties globally.
- Notable locations include Dubai's Burj Al Arab, the Maldivian Jumeirah Olhahali Island, art-inspired Jumeirah Capri Palace in Italy, and Jumeirah Carlton Tower in London.
Design and Cultural Significance
The collection blends Bouguessa’s minimalist style with Jumeirah’s refined elegance, reflecting the essence of Dubai’s original shoreline where Jumeirah’s legacy began. From the warm hues of historic Jumeirah to the peaceful sea lines, each piece embodies the spirit of the coast.
“Jumeirah has always represented the heart of Dubai — a place that evokes emotion, memory, and a distinct sense of belonging.”
Author’s summary: The new Jumeirah Heritage Club capsule collection by Bouguessa artistically celebrates Dubai’s coastal heritage through minimalist luxury, reflecting the brand’s roots and elegance.