Best Buy’s Holiday Marketing Campaign Brings Excitement and Nostalgia
The holiday season is here, with festive lights, wish lists, and a sense of nostalgia filling the air. Best Buy is kicking off the celebrations by unveiling its holiday campaign that highlights how technology can add joy, sparkle, and convenience during this special time.
Campaign Highlights
- Engaging content featuring popular creators like “Hot Ones” and “Binging With Babish” focused on food and festive moments.
- Exciting and playful brand sponsorships that add fun to the season.
- The return of Gram, Best Buy’s spokeshologram, joined by holiday friends to evoke warm, nostalgic feelings.
“Whether it’s celebrating your team winning on Thanksgiving, enjoying the newest movie release, or unwrapping the perfect gift, we know the important moments together make the holidays special,” said Jennie Weber, chief marketing and design officer at Best Buy.
Weber added, “This holiday season we’ve created authentic ways to bring Best Buy into these moments that we’re really excited to see come to life.”
Multi-Platform Presence
This November, Best Buy is partnering with favorite YouTube creators and dedicated fandoms to amplify its presence across TV, digital, and social media platforms, bringing the holiday sparkle to audiences everywhere.
The campaign aims to combine excitement with a nostalgic touch, making this holiday season truly memorable by connecting technology with meaningful celebrations.