Every new mainline Pokemon game traditionally launches in two versions, a strategy designed with a key purpose: to rival Nintendo's iconic character, Mario. This decision was revealed in a recent investor Q&A by Nintendo veteran Shigeru Miyamoto.
Miyamoto recounted a conversation with Pokemon creator Satoshi Tajiri, who humorously claimed that selling two copies of Pokemon to each customer was the only way to surpass Mario Kart’s sales. This idea influenced the initial release of the franchise as Pokemon Red and Pokemon Blue, setting a precedent that most mainline games have followed since.
"That is one reason why Pokémon started with both Pokémon Red and Pokémon Blue," Miyamoto said. "I believe that new ideas are born precisely because of people like him, who challenge themselves to surpass what came before."
The two versions typically include exclusive Pokemon to encourage exploration and collection across both games. Since Pokemon Silver and Gold, each version features two distinct legendary Pokemon unique to that release. This exclusivity promotes player interaction through trading, a core part of the Pokemon experience.
Recent Pokemon games have improved online features, making it easier for players to complete their Pokedex by facilitating smoother trading and connectivity.
The dual-release strategy in Pokemon games was initially designed to compete with Mario, fostering innovation and collaboration through exclusive content and trading mechanics.