Lorraine Kelly Critiques John Lewis Christmas Advert
ITV presenter Lorraine Kelly shared her opinion on the new John Lewis Christmas advert, expressing disappointment with the festive clip during her live show.
Summary of the Advert
This year’s John Lewis advert features a father receiving a nostalgic gift from his teenage son—a vinyl record of Alison Limerick’s 1990s hit Where Love Lives. The dad is transported back to his youth, reliving memories of his raving days and embracing his son as the ad concludes with the message: “If you can’t find the words, find the gift.”
Lorraine Kelly's Reaction
“The countdown to Christmas is officially on. We are revealing the inspiration behind John Lewis' emotional festive advert.”
“When are they going to do one that's just happy and lovely and celebratory but there you go.”
Later, she added:
“We were saying it's the music that gets to you. Wasn't very Christmassy I have to say. I want jingle bells, I want Santa, I want Rudolph, I want noise, I want happiness.”
She also noted the timing of the advert:
“It's a bit too soon. Get November 5th, Bonfire Night, out of the way. It's a bit too soon.”
Public Opinion
Some viewers shared Lorraine’s views, describing the advert as “boring” and “not very Christmassy.”
Key Points
- The John Lewis advert focuses on nostalgia and emotional connection rather than traditional festive themes.
- Lorraine Kelly was hoping for a more joyful and celebratory approach typical of Christmas adverts.
- Timing and festive atmosphere were criticized as lacking traditional Christmas cheer.
Author's summary: Lorraine Kelly criticized the John Lewis Christmas advert for lacking traditional festive spirit, calling for a happier, more celebratory tone in holiday advertising.